I help businesses build digital products that users love and companies can grow — by combining deep user research, strategic product thinking, and AI-augmented design workflows to move faster, decide smarter, and ship with confidence.
Connecting Bali and Megève through one scalable hospitality platform built around discovery, booking, and guest access.
Transforming outdated property listings into a curated destination hub for discovering accommodation and experiences in Megève.
Redesigning an outdated villa website into a clearer, content-led experience built around credibility, discovery, and direct booking.
Building Casa Hannah’s first owned digital presence while creating a clearer path for discovery, inquiry, and direct booking.
Rebuilding Casa Luca’s digital identity with a premium, group-focused experience designed to turn property interest into booking intent.
Konek Market is an ISP aggregator platform that helps users search, compare, and choose WiFi broadband or dedicated internet packages — designed to turn a frustrating decision into a confident one.
A mobile app that lets Konek Market customers pay bills, report service issues, and monitor their internet package — reducing support tickets while giving users full control in their hands.
OpenAccess is a SaaS platform that helps WiFi providers and network infrastructure teams manage coverage zones, site IDs, customer data, and operational costs — all from a single, structured system.
My Pande Putri brings a familiar, trusted grocery store online — designed so everyday shoppers can browse, order, and checkout with the same ease they feel walking through the aisles.
Designed the complete mobile interface for a B2B spare parts e-commerce platform — from homepage to checkout — successfully handed off and launched within 2 months.
The Authority
Technical & Strategic Expertise
A combination of design, product management, AI design expertise for efficient development cycles
Aligning design decisions with product strategy, business goals, and market context. I work with product managers and stakeholders to ensure design serves the bigger picture, not just the screen.
Understanding people deeply enough to know what they actually need — not just what they say they want. Every product decision I make is grounded in research that connects user behavior to business outcomes.
Creating interfaces that are intuitive, scalable, and consistent — from early wireframes through to high-fidelity design systems that development teams can build from with confidence.
Integrating AI tools across the design process — from research synthesis and rapid ideation to design system generation and decision validation — to deliver higher-quality work with greater precision and speed.
